SLIM’s Professional Certificate in Marketing
SLIM’s Professional Certificate in Marketing
Loading...

Course Duration

3 Months

Intakes

  • Jan
  • Apr
  • Jul
  • Oct

Course Fee

LKR   44,000.00

Certification

  • SLIM

Sign up today

Experience the digital marketing courses and other programs designed to help students explore new opportunities while developing essential workplace skills. Each course provides the tools needed to build self-confidence, apply knowledge effectively, and shape career paths through practical experience.

Course Modules & Content

01

Introduction to Marketing

02

The Marketing Environment

03

The Marketing Mix

04

Fundamentals of Law

05

Fundamentals of HRM

06

Segmentation, Targeting & Positioning

07

Consumer & Organization Buying Behavior

08

Fundamentals of Finance

09

Marketing Information Systems & Research

10

Product Planning, Branding & Development

11

Pricing

12

Place/Distribution

13

Promotional Planning

14

Marketing Planning & Control

15

Digital Marketing (Deep Session)

Entry Requirements

    • Junior Marketers who require a basic Marketing qualification
    • Middle-level Marketers requiring theoretical inputs on Marketing
    • Other working adults who wish to gain more knowledge on Marketing
    • Students over 16 wishing to pursue a Marketing career

Evaluation

The Assessment of the above is through an examination and a practical assignment. The distribution of marks’ weight is as follows

    • Written Examination 60% out of 100
    • Part I – 40 MCQ
    • Part II – 10 Structured Questions
    • Part III – 02 Essay-type Questions
    • Individual Assignment