Student
Portal

SLIM’s Professional Certificate in Marketing

Corporate
Portal

School of Marketing

SLIM’s Professional Certificate
in Marketing

Course Duration

3 Months

Intakes

Course Fee

LKR 44,000.00

Certification

SLIM

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Experience the digital marketing courses and other programs designed to help students explore new opportunities while developing essential workplace skills. Each course provides the tools needed to build self-confidence, apply knowledge effectively, and shape career paths through practical experience.

Course Modules & Content

Introduction to Marketing

The Marketing Environment

The Marketing Mix

Fundamentals of Law

Fundamentals of HRM

Segmentation, Targeting & Positioning

Consumer & Organization Buying Behavior

Fundamentals of Finance

Marketing Information Systems & Research

Product Planning, Branding & Development

Pricing

Place/Distribution

Promotional Planning

Marketing Planning & Control

Digital Marketing (Deep Session)

Entry Requirements

- Junior Marketers who require a basic Marketing qualification
- Middle-level Marketers requiring theoretical inputs on Marketing
- Other working adults who wish to gain more knowledge on Marketing
- Students over 16 wishing to pursue a Marketing career

Evaluation

The Assessment of the above is through an examination and a practical assignment. The distribution of marks’ weight is as follows

- Written Examination 60% out of 100
- Part I – 40 MCQ
- Part II – 10 Structured Questions
- Part III – 02 Essay-type Questions
- Individual Assignment

SLIM’s Professional Certificate in Marketing