University of Vavuniya Signs MoU with Asia Chartered Institute of Digital Marketing (ACIDM)

The University of Vavuniya and the Asia Chartered Institute of Digital Marketing (ACIDM) officially signed a Memorandum of Understanding (MoU) today, establishing a strategic partnership to advance digital education and research collaboration in Sri Lanka.

The signing ceremony, held at the IT Center Boardroom of the University, marked a significant milestone in fostering industry-academia collaboration to enhance the digital competencies of future marketing professionals.

The event commenced with the lighting of the traditional oil lamp, followed by a welcome address by Mr. S. A. Jude Leon, Head of the Department of Marketing Management.

Prof. Y. Nanthagopan, Dean of the Faculty of Business Studies, delivered an address highlighting the importance of aligning academic programs with industry-driven digital trends.

Senior Prof. Samuel Anbahan Ariadurai, Chairperson of the ACIDM Council and former Vice-Chancellor of The Open University of Sri Lanka, emphasized ACIDM’s mission to empower students and professionals with globally recognized digital marketing qualifications and industry insights.

Senior Professor A. Atputharajah, Vice-Chancellor of the University of Vavuniya, expressed his appreciation for the collaboration, noting that the partnership will open new pathways for students to gain practical digital skills and exposure to international standards in marketing education.

A briefing on the objectives and expected outcomes of the MoU was presented by Mr. T. Dushyenthayan, Coordinator of the Department of Marketing Management.

The ceremony concluded with the official signing of the MoU, a token of appreciation exchange, and a photo session.

This collaboration positions the University of Vavuniya as a key academic partner in promoting digital innovation and marketing excellence in Sri Lanka, supported by ACIDM’s commitment to global educational standards as an ISO 21001 Certified Institution.