Professional Certificate in Marketing (PCM)
Professional Certificate in Marketing (PCM)
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Course Duration

3 Months

Intakes

  • Jan
  • Apr
  • Jul
  • Oct

Course Fee

LKR   55,000.00

Certification

  • SLIM

Sign up today

Earn your SLIM Professional Certificate in Marketing at ACIDM, Asia’s first and only ISO 21001 certified digital marketing institution. Available in English, Tamil, and Sinhala, this 3-month programme awards two qualifications: the SLIM PCM, Sri Lanka’s most respected marketing credential, plus the ACIDM Digital Marketing Certificate, recognized across Asia. More value. One programme.

Course Modules & Content

01

Nature & Scope of Marketing

02

The Marketing Environment

03

The Marketing Mix

04

Marketing Research & Information Systems

05

Consumer & Organization Buyer Behaviour

06

Segmentation, Targeting & Positioning

07

Product Planning & Development

08

Pricing

09

Distribution / Place

10

Promotional Planning

11

PricingMarketing Planning and Control

12

Digital Marketing

Entry Requirements

    • Junior Marketers who require a basic Marketing qualification
    • Middle-level Marketers requiring theoretical inputs on Marketing
    • Other working adults who wish to gain more knowledge on Marketing
    • Students over 16 wishing to pursue a Marketing career

Evaluation

The Assessment of the above is through an examination and a practical assignment. The distribution of marks’ weight is as follows

    • Written Examination 60% out of 100
    • Part I – 40 MCQ
    • Part II – 10 Structured Questions
    • Part III – 02 Essay-type Questions
    • Individual Assignment

SLIM PCM's Student
Success Stories

Professional Certificate in Marketing (PCM)
The PCM program delivered expert-led lectures from top state universities

Sivaraj Abishraj (President - Initium)

Junior Executive - Sampath Bank

SLIM - PCM

Professional Certificate in Marketing (PCM)
Learn from correct team and industry ready knowledge

Soosai Antony Joseph Vinson

Business Development Manager (BDM) at HNB Bancassurance

SLIM - PCM

Professional Certificate in Marketing (PCM)
Transformative Learning Experience with SLIM PCM

George Jehan Regilus

Sales Representative - Healthguard Pharmacy Ltd

SLIM - PCM

I had an outstanding experience with the PCM program. The lectures were delivered by a knowledgeable panel from leading state universities, making every session insightful. The academic team provided on-time support whenever I needed guidance, which made learning smooth and stress-free. The deep digital marketing sessions gave me practical skills that are immediately applicable in the industry. I also appreciated the recognition through the ACME Award for top performers, which motivated me to excel. Overall, the program combines expert lectures, strong academic support, practical industry-focused training, and recognition, making it an excellent choice for career growth

Professional Certificate in Marketing (PCM)
The PCM sessions were well organized and always started on time.

Soosai Antony Joseph Vinson

Business Development Manager (BDM) at HNB Bancassurance

SLIM - PCM

The PCM program was a very useful learning journey for me. The sessions were well organized and always started on time. The lecturers shared real industry examples, which made learning more interesting. I liked how the course focused on current digital marketing trends. The support from the academic team was consistent and helpful throughout the program. The ACME Award also motivated students to do their best. I gained new skills and knowledge that will help me in my future career. This is a good program for anyone who wants practical and up-to-date learning.

Frequently Asked
Questions

01

Will I receive a recognized certification after completing the PCM?

Yes. Upon successful completion, you will receive dual certification:

  • SLIM Professional Certificate in Marketing — awarded by the Sri Lanka Institute of Marketing, one of Sri Lanka’s most respected professional marketing bodies
  • ACIDM Digital Marketing Certificate — issued by the Asia Chartered Institute of Digital Marketing

This dual qualification adds academic credibility and practical industry recognition to your profile, strengthening your career prospects significantly.

02

How many certificates do I get, and what value do they add?

You receive two certificates, one from SLIM and one from ACIDM. The SLIM certification is widely recognized across Sri Lankan industries and carries strong employability value. The ACIDM certificate validates your digital marketing competency and is recognized across Asia. Together, they signal both theoretical grounding and hands-on readiness to employers.

03

Who is this PCM program designed for? Am I eligible to enroll?

The SLIM PCM is open to a broad audience. You are eligible if you are:

  • A junior marketer seeking a foundational marketing qualification
  • A mid-level marketer looking for theoretical depth to complement your experience
  • A working adult from any field who wants to gain structured marketing knowledge
  • A student aged 16 or above who is considering a career in marketing

No prior formal marketing qualifications are required to enroll.

04

Can I follow the SLIM PCM course online?

For details regarding online live sessions, remote participation, and available learning methods for students outside of Colombo – Sri Lanka, Hambantota to Jaffna, please contact the ACIDM team directly via 0117909909.

05

How do I enroll in the SLIM PCM at ACIDM?

You can enroll by visiting acidm.org/contact-us and submitting your enrollment request. The team will guide you through the next steps including payment and orientation. Intakes open in January, April, July, and October.